You never get a second chance at a first impression. Excellent trade show graphics can help ensure that your brand makes an impact.

At trade shows, exhibitions, and networking events, brands gather with the goal of making a favorable impression on visitors, hoping to win customers or woo new talent.

There is a lot of work that goes into designing, printing, and setting up incredible trade show graphics that will attract visitors. But done well, the returns for your brand can be immeasurable.

We walk you through the basics of designing incredible trade show graphics to help your booth become the talk of the exhibition.

What are trade show graphics?

Trade show graphics are the printed visual assets that a brand displays at their exhibition booth. Trade show graphics refer generally to two-dimensional assets, though they can be displayed in dynamic, three-dimensional formats.

In most cases, trade show graphics integrate text and images to convey branding messages.